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Curriculum Vitae:

THERESA BOWER
P.O. Box 531535 Henderson, NV 89053-1535
(206) 317-2243 | (424) 781-5016 | (978) 228-7345

DIRECTOR • MANAGER • PROFESSOR
Accomplished Director, with extensive multi-channel
marketing and advertising experience, and emphasis on
expanding brand awareness to increase market share.
Expert managerial skills. Experience in developing and
implementing corporate identity, creating marketing plans,
budgets, and advertising campaigns for television, radio,
print, web, direct mail, telemarketing and outdoor.

PROFESSIONAL EXPERIENCE

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Bower & Associates
1575 Horizon RIdge Drive, Henderson, NV 89012

Nov. 2014 to present
Director

Create and implement branding, new product launches, integrated marketing, event promotions
for start up's (Pirate's Secret) and established businesses (Mel's Bail Bonds) and organizations
(Valley Economic Development). Marketing consultant with extensive advertising industry
knowledge & experience: e-blasts, surveys, social media, web site design, print advertising,
direct mail, environmental signage, outdoor media, product and aerial photography,
event planning, package design, etc.
Blog writer for Wyzant. Content writer for GAG's Pricing & Ethical Guidelines, and Yahoo!
Lecturer, trainer, teacher for Photography and Art students in Oaxaca Mexico


ITT Technical Institute
168 N. Gibson Road, Henderson, NV 89014

Nov. 2007 to Nov. 2014

Professor

Instructor for Programs: Business Project Management, Graphic Design, Game Design.
College Strategies, Graphic Design Production, Digital Prepress,
Web Design (Dreamweaver), Interactive Design (Flash Animation),
classes using Adobe CS6 (beginning / advanced level courses).

International Academy of Design Technology
2495 Village View Dr., Henderson, NV 89074

Oct. 2007 to Nov. 2007

Professor

Instructor for Visual Communications and Fashion Design classes:
College Success, Graphic Design II, Typography I, and Fashion Marketing & Consumer Behavior
and Desktop Publishing classes using Adobe CS3 software.(beginning / advanced level courses).

International Academy of Design Technology
2495 Village View Dr., Henderson, NV 89074

Jun. 2007 to Oct. 2007

Director of Compliance

Member of Senior Management Team –
Responsible for maintaining compliance for federal, state, regulatory and corporate
compliance regulations. Perform periodic audits of all departments, reporting issues to corrective
actions to pre-empt regulatory findings.

International Academy of Design Technology
2495 Village View Dr., Henderson, NV 89074

Apr. 2006 to Jun. 2007

Professor (part time)

nstructor for - Visual Communications, Interior Design, and Fashion Design classes:
Taught graduate level Corporate Design Strategies (strategic branding, research, standards),
advanced and intermediate web design classes (Dreamweaver, Flash8), beginning and advanced
typography, beginning graphic design classes (Adobe Photoshop, Illustrator, InDesign CS3, CS2),
and Computer Generated Apparel Design classes (Adobe Photoshop and Illustrator).
Maintained highest class student attendance rate (95%) at the school.



Art Institute of Las Vegas
2350 Corporate Circle, Henderson, NV 89074

Dec. 2005 to Mar. 2006

Professor (part time)

Instructor for Graphic Design Program:
Taught intermediate and advanced level graphic design classes
(Typography and Publication Design).

Service Max Heating & Air Conditioning
3291 E. Patrick Lane, Las Vegas, NV 89120

Sep. 2005 to Dec. 2005

Marketing & Advertising Director

Established presence in new Reno market and expanded presence in the Las Vegas
market with successful multi-channel advertising (print, outdoor, radio and direct mail).
Responsible for implementing a successful marketing plan and advertising campaigns by
improving strategies using response data. Updated website user interface.
Directed the web-site redevelopment to include online service appointments.
Modified existing Lennox promotional program to realize an overall net gain of 125%
(for print, radio, television, direct mail & outdoor boards), translated to a sales increase
of over $118,000 in Q4.

Applied Marketing Sciences Direct Mail Services
2722 Highland Drive, Las Vegas, NV 89102
Apr. 2005 to Sep. 2005
Web Designer
Directed the activities and priorities of a 6 member staff direct mail design department.
Standardized creative projects for consistency (from mailing to mailing) for each client.
Increased departments client billings from $1.04 million to 3.64 million / annum within 30 days.

Keystone Marketing Services
6360 South Annie Oakley Drive, Las Vegas, NV 89120

Jul. 2004 to Apr. 2005

Web Designer

Design and produce company and client websites, e-blasts, posters, displays and brochures
to ensure brand standards and increase qualified traffic. Increased enrollments for all clients'
ACCESS trainings: Symantec, Verizon, AMD, Sandisk, other computer technology clients' staff
training websites. Successfully designed and launched new ACCESS website for DIY quilters.

Freelance Marketing & Branding Consultant
700 Carnegie Street, Henderson, NV 89052

Feb. 2001 to Jul. 2004

Freelance consultant, designer
and project manager
(while attending college full time)

Television Show “Living Additions” – created and produced branding identity,
branding standards and graphics for lifestyles show on WB channel 12 (regional).
Television Show “Pahrump Valley Living” – created and produced branding identity,
Web site design, and collateral graphics for real estate showcase on Gold channel 33.
 “The Corner Café Flower show at the Galleria at Sunset” – show coordinator,
Organized event, supervised committee chairs. Attendance increase from 100 to 4000 visitors.
International Academy of Medical Sonography – brand creation, corporate identity, slogan,
signage, web site, photography, copywriting and press releases for regional medical school.

Stratosphere Hotel and Casino
2000 South Las Vegas Boulevard, Las Vegas, NV 89104

Sep. 2000 to Jan. 2001

Graphic Designer

Designer for Stratosphere, Arizona Charlie’s East and West properties.
Responsible for creating and producing casino and hotel promotions: direct mail calendars,
brochures, posters, banners, slot-toppers, dangler mobiles, billboards, newspaper advertising,
travel directories, and magazine advertising.

EDUCATION

American International University started Masters program 2009
Completed 1 class in Leadership Organization

Regis University
Graduated Cum Laude 2004
Bachelor of Science Business Administration degree, Henderson, NV

University of Phoenix – 2001
Bachelor of Science, Business Administration, Henderson, NV (transfer credits to Regis)

Art Center College of Design – 1988
Communications Design, Pasadena, CA (transfer credits to Regis)

Pierce Junior College – 1979 - 1982
General Education, Woodland Hills, CA (transfer credits to Regis)



PROFESSIONAL TRAINING & CERTIFICATIONS

College of Southern Nevada
Wordpress, HTML5 2017

New Horizons Learning Center
HTML5, CSS 2015

American Pacific University
Neuro-Linguistic Programming Master Practitioner Certification July 2008
Neuro-Linguistic Programming Trainer Certification August 2008
Time Empowerment Techniques Trainer Certification August 2008
Hypnotherapy Certification October 2007

New Horizons Learning Center
Level II -  Dreamweaver – 2004 Certification
Level II -  Powerpoint – 2003 Certification
Level II -  Front Page HTML – 2002 Certification
Level II – Corel Draw – 2002 Certification

CEC University

Online Ethics Course: The Company we Keep CEC 2006, 2007, 2008

New Horizons Computer Learning Center

Level II certifications in Powerpoint, HTML, Corel, Dreamweaver

Landmark Education
Landmark Seminar & Advanced Training Certifications 1997-98


 
COMMUNITY / PROFESSIONAL AFFILIATIONS

Carnegie Heights Homeowners Association
Treasurer, Board of Directors - elected (2017 – 2019)
Fiduciary duties: budget review, signature authority

Henderson Art Association
Board Member - Director of Affiliates Program (2006-07)
Show coordinator – Paseo Verde Library show (Summer 2006)
Juried-in exhibiting member (2005)

Las Vegas Art Museum
Exhibiting Member – Fall Roundup Exhibit 2005

Graphic Artists Guild
Contributing Writer “Pricing & Ethical Guidelines 9th Edition”
Ambassador for Las Vegas, Nevada www.gag.org
National Advocacy Committee member (copyright law)
Guild California lobbyist for CA legislative copyright issues

Directory of Illustration #15
Nationally Published Airbrush Illustrator (1997)

Tree People
Project manager, Planting supervisor, trainer on a
108 acre riparian restoration project
for the Sepulveda Basin Wildlife Lake, Van Nuys, CA (1989 - 1993)
propagate native species (trees and understory)
plant along the lake and Haskell Creek

Small Business Administration - SBDC
Small Business Advisor – marketing consultant
Northern Los Angeles County, California – (1988-91)
Provided SBA clients with budget, creative, and
process development consulting.

Valley Economic Development Center
Small Business Advisor – marketing consultant
Van Nuys, California (1988 – 1991)
Provided VEDC clients with budget, creative,
and process development consulting.

California State University Northridge
Career Advisor: industry consultant to senior grads
S.A.G.A. program – Graphic Design program (1989-91)

99’s Women’s Pilots Association
Future Women’s Pilots program member (1986-2007)
Participant in 2007 Air Race Classic
(transcontinental air race Oklahoma to St. John, Canada)


Thanks for visiting! Contact Theresa via email:
mail@theresabower.com