Curriculum Vitae:
THERESA BOWER
P.O. Box 531535 Henderson, NV 89053-1535
(206) 317-2243 | (424) 781-5016 | (978) 228-7345
DIRECTOR • MANAGER • PROFESSOR
Accomplished Director, with extensive multi-channel
marketing and advertising experience, and emphasis on
expanding
brand awareness to increase market share.
Expert managerial skills. Experience in developing and
implementing corporate identity, creating marketing plans,
budgets, and advertising campaigns for television, radio,
print, web, direct mail, telemarketing
and outdoor.
PROFESSIONAL EXPERIENCE
US Census Bureau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jan. 2019 to present . . . . . . . . , , ,
2020census.gov/jobs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Recruiter . . . . . . . . . . . . . . . . . . . . .
Plan, coordinate and facilitate presentations for government, academic, and corporate events promoting employment for the 2020 Census. Strategic planning to conduct successful events at local job centers, and distribute recruiting materials to libraries, government offices, and community learning centers. Consistently meet and exceed all recruiting goals. Conduct fingerprinting examinations for assessment and evaluation of applicants in Clark and Nye Counties.Establish and maintain effective working relationships with divers populations from various cultural backgrounds. Coordinate the opening of the Las Vegas Census office with local vendors (security, logistics, and equipment).
Bower & Associates
bower-associates.com
Nov. 2013 to present
Create and implement branding, new product launches, integrated marketing, event promotions
for start up's (Pirate's Secret) and established businesses (Mel's Bail Bonds) and organizations
(Valley Economic Development). Marketing consultant with extensive advertising industry
knowledge & experience: e-blasts, surveys, social media, web site design, print advertising,
direct mail, environmental signage, outdoor media, product and aerial photography,
event planning, package design, etc.
Blog writer for Wyzant. Content writer for GAG's Pricing & Ethical Guidelines, and Yahoo!
Lecturer, trainer, teacher for Photography and Art students in Oaxaca Mexico
168 N. Gibson Road, Henderson, NV 89014
Dec. 2009 to Nov. 2013
Adjunct Professor
Instructor for Programs: Business Project Management, Graphic Design, Game Design.
College Strategies, Graphic Design Production, Digital Prepress,
Web Design (Dreamweaver), Interactive Design (Flash Animation),
classes using Adobe CS6 (beginning / advanced level courses).
2495 Village View Dr., Henderson, NV 89074
Oct. 2007 to Dec. 2009
Professor
Instructor for Visual Communications and Fashion Design classes:
College Success, Graphic Design II, Typography I, and Fashion Marketing & Consumer Behavior
and Desktop Publishing classes using Adobe CS3 software.(beginning / advanced level courses).
2495 Village View Dr., Henderson, NV 89074
Jun. 2007 to Oct. 2007
Director of Compliance
Member of Senior Management Team –
Responsible for maintaining compliance for federal, state, regulatory and corporate
compliance regulations. Perform periodic audits of all departments, reporting issues to corrective
actions to pre-empt regulatory findings.
2495 Village View Dr., Henderson, NV 89074
Apr. 2006 to Jun. 2007
Professor (part time)
nstructor for - Visual Communications, Interior Design, and Fashion Design classes:
Taught graduate level Corporate Design Strategies (strategic branding, research, standards),
advanced and intermediate web design classes (Dreamweaver, Flash8), beginning and advanced
typography, beginning graphic design classes (Adobe Photoshop, Illustrator, InDesign CS3, CS2),
and Computer Generated Apparel Design classes (Adobe Photoshop and Illustrator).
Maintained highest class student attendance rate (95%) at the school.
2350 Corporate Circle, Henderson, NV 89074
Dec. 2005 to Mar. 2006
Professor (part time)
Instructor for Graphic Design Program:
Taught intermediate and advanced level graphic design classes
(Typography and Publication Design).
Service Max Heating & Air Conditioning
3291 E. Patrick Lane, Las Vegas, NV 89120
Sep. 2005 to Dec. 2005
Marketing & Advertising Director
Established presence in new Reno market and expanded presence in the Las Vegas
market with successful multi-channel advertising (print, outdoor, radio and direct mail).
Responsible for implementing a successful marketing plan and advertising campaigns by
improving strategies using response data. Updated website user interface.
Directed the web-site redevelopment to include online service appointments.
Modified existing Lennox promotional program to realize an overall net gain of 125%
(for print, radio, television, direct mail & outdoor boards), translated to a sales increase
of
over $118,000 in Q4.
2722 Highland Drive, Las Vegas, NV 89102
Standardized creative projects for consistency (from mailing to mailing) for each client.
Increased departments client billings from $1.04 million to 3.64 million / annum within 30 days.
Keystone Marketing Services
6360 South Annie Oakley Drive, Las Vegas, NV 89120
Jul. 2004 to Apr. 2005
Web Designer
Design and produce company and client websites, e-blasts, posters, displays and brochures
to ensure brand standards and increase qualified traffic. Increased enrollments for all clients'
ACCESS trainings: Symantec, Verizon, AMD, Sandisk, other computer technology clients' staff
training websites. Successfully designed and launched new ACCESS website for DIY quilters.
700 Carnegie Street, Henderson, NV 89052
Feb. 2001 to Jul. 2004
Freelance consultant, designer
and project manager
(while attending college full time)
Television Show “Living Additions” – created and produced branding identity,
branding standards and graphics for lifestyles show on WB channel 12 (regional).
Television Show “Pahrump Valley Living” – created and produced branding identity,
Web site design, and collateral graphics for real estate showcase on Gold channel 33.
“The Corner Café Flower show at the Galleria at Sunset” – show coordinator,
Organized event, supervised committee chairs. Attendance increase from 100 to 4000 visitors.
International Academy of Medical Sonography – brand creation, corporate identity, slogan,
signage, web site, photography, copywriting and press releases for regional medical school.
Stratosphere Hotel and Casino
2000 South Las Vegas Boulevard, Las Vegas, NV 89104
Sep. 2000 to Jan. 2001
Graphic Designer
Designer for Stratosphere, Arizona Charlie’s East and West properties.
Responsible for creating and producing casino and hotel promotions: direct mail calendars,
brochures, posters, banners, slot-toppers, dangler mobiles, billboards, newspaper advertising,
travel directories, and magazine advertising.
EDUCATION
American International University – started Masters program 2009
Completed 1 class in Leadership Organization
Regis University– Graduated Cum Laude 2004
Bachelor of Science Business Administration degree, Henderson, NV
University of Phoenix – 2001
Bachelor of Science, Business Administration, Henderson, NV (transfer credits to Regis)
Art Center College of Design – 1988
Communications Design, Pasadena, CA (transfer credits to Regis)
Pierce Junior College – 1979 - 1982
General Education, Woodland Hills, CA (transfer credits to Regis)
PROFESSIONAL TRAINING & CERTIFICATIONS
College of Southern Nevada
Wordpress, HTML5 2017
New Horizons Learning Center
HTML5, CSS 2015
American Pacific University
Neuro-Linguistic Programming Master Practitioner Certification July 2008
Neuro-Linguistic Programming Trainer Certification August 2008
Time Empowerment Techniques Trainer Certification August 2008
Hypnotherapy Certification October 2007
New Horizons Learning Center
Level II - Dreamweaver – 2004 Certification
Level II - Powerpoint – 2003 Certification
Level II - Front Page HTML – 2002 Certification
Level II – Corel Draw – 2002 Certification
CEC University
Online Ethics Course: The Company we Keep CEC 2006, 2007, 2008
New Horizons Computer Learning Center
Level II certifications in Powerpoint, HTML, Corel, Dreamweaver
Landmark Education
Landmark Seminar & Advanced Training Certifications 1997-98
COMMUNITY / PROFESSIONAL AFFILIATIONS
Carnegie Heights Homeowners Association
Treasurer, Board of Directors - elected (2019-2021)
Fiduciary duties: budget review, signature authority
Henderson Art Association
Board Member - Director of Affiliates Program (2006-07)
Show coordinator – Paseo Verde Library show (Summer 2006)
Juried-in exhibiting member (2005)
Las Vegas Art Museum
Exhibiting Member – Fall Roundup Exhibit 2005
Graphic Artists Guild
Contributing Writer “Pricing & Ethical Guidelines" 9th, 14th & 15th Editions
Ambassador for Las Vegas, Nevada www.gag.org
National Advocacy Committee member (copyright law)
Guild California lobbyist for CA legislative copyright issues
Directory of Illustration #15
Nationally Published Airbrush Illustrator (1997)
Tree People
Project manager, Planting supervisor, trainer on a
108 acre riparian restoration project
for the Sepulveda Basin Wildlife Lake, Van Nuys, CA (1989 - 1993)
propagate native species (trees and understory)
plant along the lake and Haskell Creek
Small Business Administration - SBDC
Small Business Advisor – marketing consultant
Northern Los Angeles County, California – (1988-91)
Provided SBA clients with budget, creative, and
process development consulting.
Valley Economic Development Center
Small Business Advisor – marketing consultant
Van Nuys, California (1988 – 1991)
Provided VEDC clients with budget, creative,
and process development consulting.
California State University Northridge
Career Advisor: industry consultant to senior grads
S.A.G.A. program – Graphic Design program (1989-91)
99’s Women’s Pilots Association
Future Women’s Pilots program member (1986-2007)
Participant in 2007 Air Race Classic
(transcontinental air race Oklahoma to St. John, Canada)
Thanks for visiting! Contact Theresa via email:
mail@theresabower.com